Highlights

Under Section 5 - Practices of Infant Food Industry, Clause 5.1 states that: "The infant food industry will not, as part of their job responsibilities, perform educational functions in relation to pregnant women or parents of infants and young children. All advice on the use of breast milk substitutes is to be given by doctors, dietitians / nutritionists, nurses and voluntary consumers' group or breastfeeding specialists.  Medical and nursing personnel will not allow infant food company personnel (including doctors, nurses and nutritionists / dietitians) to take their places in public education and parental counseling on infant feeding at their premises."

Refering to Page 19 of the Code of Ethics, the term "breast milk substitutes" refer to any food being marketed or otherwise represented as a partial or total replacement for breast milk, whether or not suitable for that purpose. These include: infant formula (for infants from birth to 6 months), complementary foods such as cereals, teas and juices, water and other baby foods marketed for use before baby is six months old